Rakuten Mobile is NO.1 Mobile Career in Japan for Foreign Residents

Rakuten Mobile Ranks First in Communication Services for Foreign Residents

Rakuten Mobile has been ranked first in the “Communication Services for Foreign Residents” survey conducted by MMD Research Institute in April 2025.

Thanks to initiatives aimed at foreign customers, the number of foreign contract holders has significantly increased, making up about 25% of all contracts at Rakuten Mobile shops.

According to the MMD Research Institute survey, currently, 21.0% of foreign customers have chosen Rakuten Mobile for their communication needs. Additionally, 25.2% of foreign customers are considering signing up for Rakuten Mobile, which has also received high ratings in the “Switching Consideration Ranking.”

Furthermore, the most common way foreign customers learned about Rakuten Mobile was through recommendations from friends and colleagues,” indicating that the word about Rakuten Mobile is spreading among the foreign community.

Rakuko

This is Rakuko, a Rakuten employee. I’m here to introduce you to the latest information and great campaigns from Rakuten Mobile! I would be happy to help make your life more comfortable!

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Affordable Price with Umlimited Data makes Rakuten Mobile Popular

Affordable Rates between 980yen and 2,980yen

Rakuten Mobile is indeed the most affordable among major mobile carriers in Japan. If you want to have a Japanese number in addition to your current mobile number, Rakuten Mobile’s low monthly cost makes it easy to use a dual SIM setup.

Cost Comparison among Japanese major mobile compnaies
Click to show the detail

Rakuten Mobile offers a straightforward plan where you only pay for the data you use. Additionally, we provide family discounts and age-specific discount programs to cater to various needs.

Rakuten Saikyo Plan:[0-3GB] 980yen/month, [3-20GB] 1,980yen/month, [20GB-unlimited] 2,980yen/month

  • Family Program: 100yen discounted every month
  • up to 12 years old: 110-440yen discounted every month
  • up to 22 years old: 110yen discounted every month
  • over 65 years old: 110 points back every monthYou can ealisy apply each program once you start the plan.

\Special Offer from Rakuten Mobile/
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Unlimited Data Capacity

Rakuten Mobile’s “Rakuten Saikyo Plan” offers unlimited data for a monthly fee of ¥3,278 (tax included). This is very affordable compared to other major carriers, making it a significant advantage for users who consume a lot of data.

Let’s hear from our users! Unlimited data usage means endless possibilities! 

Woman
Tethering is free and unlimited, allowing me to connect your computer or gaming console, making it usable as a home internet connection!
Man
Monthly usage fees can be paid with Rakuten Points, lightening your living expenses. The affordable usage fees and unlimited data capacity were the deciding factors for switching. I use tethering as my home internet connection, and even when connecting my husband’s smartphone, Nintendo Switch, and PC, the connection speed does not slow down.
Woman
With no data limits, I can enjoy videos without worrying about location, reducing stress. This is especially beneficial for students with limited budgets! Previously, I tried to use my smartphone in places with WiFi, but now I use data communication without worrying about location.
\Special Offer from Rakuten Mobile/
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Rakuten Mobile Offers Free Domestic Call, 2GB Free outside Japan, Free NBA Subscription

One of the reasons for Rakuten Mobile’s popularity is the beneficial subscriber-only benefits. Particularly, the benefit of using up to 2GB of data for free overseas is very convenient. When traveling or returning to your home country, you can use your smartphone without renting WiFi. Additionally, free access to NBA and Pacific League games is an essential perk for sports fans.

  • Free Domestic Calls:
    Make unlimited domestic calls at no extra cost.
  • Free Data Abroad:
    Get up to 2GB of free data usage per month while traveling abroad.
  • Free Cloud Storage:
    Enjoy 50GB of free cloud storage with Rakuten Drive.
  • Free access to Sports Subscriptions:
    Enjoy NBA games and Pacific League games free.

\Special Offer from Rakuten Mobile/
APPLY HERE>>>

Multilingual Support

Multilingual Support for Diverse Customers

Rakuten Mobile aims to cater to customers from various nationalities by employing multilingual staff at Rakuten Mobile shops who can communicate in languages such as English, Chinese, and Nepali. They also provide multilingual brochures and important documents related to the “Rakuten Best Plan” to assist customers during the contract process. To enhance multilingual support, Rakuten Mobile has introduced “POCKETALK” devices in 162 stores nationwide. As a result of these efforts, the contract rate for foreign residents at Rakuten Mobile shops has increased by 8% compared to the previous year, now accounting for 25% of total contracts. In the future, Rakuten Mobile plans to add more languages to its official website to improve the convenience of online contracts.

Simplified Japanese for Better Understanding

Rakuten Mobile is also designing its services using “easy Japanese.” This includes creating brochures and direct mail related to the “Rakuten Best Plan” and payment instructions in simpler Japanese. By providing payment information in easy-to-understand Japanese, Rakuten Mobile helps foreign customers who may not be familiar with the language navigate the payment process more easily, allowing them to continue using Rakuten Mobile services.

Commitment to Customer-Centric Service

Rakuten Mobile is committed to improving its services not only for Japanese customers but also for many customers whose native language is not Japanese. The company strives to enhance its customer-centric service design to provide a comfortable experience for all customers.

\Special Offer from Rakuten Mobile/
APPLY HERE>>>

Takes only a few minutes to activate Rakuten network

STEP1. Access the following link with your Rakuten ID

[Rakuten Mobile] APPLY HERE>>>

How to activate Rakuten network
Click the bannar to see the detail

STEP2. Apply Rakuten Saikyo Plan

STEP3. Start the plan

Referral Campaign allows you to pay with Rakuten Points for several months

Rakuten Mobile Referral Campaign
Click to see the detail

The “Employee Referral Campaign” is a special campaign conducted by the entire Rakuten Group, where Rakuten employees directly introduce customers. Only those who receive an introduction link from an employee (Click here >> Login) can access.
Over 400,000 people have signed up for Rakuten Mobile through the “Referral Campaign“, which means one person is joining every 60 seconds.

You can earn 14,000 Rakuten points for switching to Rakuten Mobile, and earn 7,000 points for new sign-ups. The 14,000 points you earn can be used to pay for your monthly smartphone bill. For example you can use points to pay for up to 13 months (1,078 yen/month for up to 3GB).

The campaign also applies to second lines and re-contracts. The eligible contracts are broad, including the regular Rakuten Saikyo Plan (voice), Rakuten Saikyo Plan (data), and Rakuten Turbo (home router).

\Special Offer from Rakuten Mobile/
APPLY HERE>>>

Summary

  • Rakuten Mobile is chosen as a NO.1 mobile carere for those who moved to Japan.
  • The benefit of Rakuten mobile is affordable price between 980 and 2,980 yen per month with unlimited data usage.
  • Rakuten mobile offers you free domestic calls, 2GB free data outside Japan,
  • By applying for Rakuten Mobile through the Employee Referral Campaign, you can earn 14,000 points for switching and 7,000 points for new sign-ups.
  • The Employee Referral Campaign is more advantageous than the regular referral campaign in terms of points earned, eligibility for re-contracts and second lines, and coverage of the Strongest Plan (data) and Rakuten Turbo.
  • Using Rakuten points to pay for your monthly Rakuten Mobile bill can help you save on daily communication costs.

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